Ceremonial
Highest quality. Made from the youngest tea leaves. Bright green, smooth, naturally sweet. Best for drinking straight.
A friendly guide
Matcha 101
Everything you need to know about the world's most intentional drink.
i.
What is matcha?
The whole leaf — not just a steeping.
Matcha is finely ground powder made from shade-grown green tea leaves. Unlike regular tea where leaves are steeped and discarded, with matcha you consume the entire leaf — which means more antioxidants, more nutrients, and a smoother, more sustained energy than coffee.
ii. Know your grades
Three grades of matcha.
Premium
Great everyday matcha. Slightly more robust, earthier flavor than ceremonial.
Culinary
Made for cooking and baking. More bitter, darker color. Not ideal for drinking straight.
At Kita we use ceremonial grade matcha only — because you deserve the real thing.
iii. The secret ingredient
What is L-Theanine?
L-Theanine is an amino acid found naturally in matcha that works synergistically with caffeine. It promotes calm alertness — focus without the jitters. It's why monks have used matcha for centuries during meditation.
The energy is clean. The mind stays clear.
iv. Side by side
Matcha vs coffee
Trait
Coffee
Matcha
Energy
Spike and crash
Calm, sustained focus
Caffeine
95mg average
70mg average
Contains
Caffeine only
Caffeine + L-Theanine
Effect
Jittery, anxious
Alert, calm, focused
Crash
Yes
Rarely
v. The ritual
How to prepare matcha.
- 1
Sift 1–2 tsp of matcha powder to remove clumps.
- 2
Add 2 oz of hot water — not boiling, around 175°F.
- 3
Whisk in a W motion until frothy.
- 4
Add steamed milk, or enjoy it straight.
- 5
Sip slowly. Be present.
Why Kita
Pure, honest matcha — served with intention.
We source only the finest ceremonial grade matcha and prepare every drink with intention. No shortcuts. No compromises. Just pure, honest matcha — served from our truck right here in Sarasota.
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